Brand

Brand loyalty in Australia is declining, but payments are now giving marketers the ability to buck the trend. We are witnessing the emergence of a marriage between payments and loyalty unlike anything we’ve seen before - and you don’t have to be a wealthy business owner with a frequent flyer credit card to benefit.

What makes good messaging? Who knows, honestly, who knows? Well, we kind of know.

Hands up who wants to read another post about an exciting new financial data business? Yeah, me neither.