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Brand loyalty in Australia is declining, but payments are now giving marketers the ability to buck the trend. We are witnessing the emergence of a marriage between payments and loyalty unlike anything we’ve seen before - and you don’t have to be a wealthy business owner with a frequent flyer credit card to benefit.
Last month, a panel of industry experts gathered at the EY Payments Forum in London to explore the current state and future potential of open banking. Hosted by Alla Gancz at EY’s headquarters, the event featured prominent voices from the financial and fintech sectors, including Banked’s very own Maya Kumar, Chief Revenue Officer.
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